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In the column marked, ‘news headine I didn’t expect to be writing this morning’ we can confidently state we believe this dog ‘toy’ to be genuinely unique.

Too many times we receive press releases from pet product manufacturers, keen to tell us about their ‘unique’ new dog product which is – in reality – usually a glittery version of something that already exists or a modified dog bowl, a different kind of dog lead etc, but never before has anyone sent us a press release proudly announcing their ‘unique, new dog sex toy’. Yet, here we are.

Made in Brazil by Petsmiling, this is – we believe – the world’s first canine sex doll. It’s a dog shaped, erm, ‘partner’ for dogs who are unable to pick up hot dates using their natural charm.

The product for kinky canines is called DoggieLoveDoll and is getting a lot of interest from stockists globally, including the UK, according to the firm.

They even say it can help dogs who feel down when they’re left alone.

This is definitely the most novel way we’ve heard of treating separation anxiety.

“Here you go Max, we’re just nipping out for a bit but don’t worry, we’ve got you a mate to, erm, mate. Be gentle with her, she’s been through a ruff time with a string of uncaring companions who’ve used her and thrown her aside.”

What WILL they think of next? Perhaps we’d better not ask!